The Entrepreneur’s Pitch
When entrepreneurs seek investments, they must appeal to investors’ self-interest, not just their passion for the product. Imagine an entrepreneur pitching their new startup. Instead of focusing solely on the cool features of their product, they shift the conversation to how the investors will profit.
They present financial projections, market opportunities, and potential returns, showing how this investment aligns with the investors’ financial goals. The entrepreneur isn’t just asking for money; they’re presenting a mutually beneficial opportunity. The investors are more likely to offer their support when they see how the deal benefits them directly.
This shows that in almost every scenario, focusing on what others stand to gain can turn a simple request into a compelling proposition.