appealing to people’s self-interest
In the world of business appealing to people’s self-interest can be a powerful tool. Let’s take the example of two companies negotiating a merger. Company A wants to acquire Company B but doesn’t want to appear forceful. Instead of demanding a takeover, Company A highlights how merging will benefit Company B by giving them access to a larger customer base, more resources, and greater financial security. The key here is that Company A framed the merger as a way for Company B to grow, rather than just focusing on what they wanted.
In the end, Company B agreed to the merger not because they were pressured, but because they saw how it would help them achieve their own goals. This is a classic example of how self-interest, when used wisely, can lead to cooperation and mutually beneficial outcomes.